by David Rogers | Nov 28, 2023 | Annual Planning, Marketing, Media Buying
2024 will be another politically active year for candidates, parties, and special interest groups. What does that mean to the regular advertisers who buy linear television on broadcast and cable TV? It means your marketing campaign may experience significant...
by Rene Carling | Oct 14, 2023 | Annual Planning, Digital Marketing, Marketing
As you gear up to create your 2024 marketing plan, it’s crucial to approach the process with a strategic mindset. By asking the right questions, you can uncover valuable insights and lay a strong foundation for your marketing strategy. In this article,...
by Mitzi Andrews | Sep 8, 2023 | Annual Planning, Marketing, Video Advertising
Videos have become an essential tool for small businesses to connect with their audience, showcase their unique offerings, and leave a lasting impression. From educational videos to customer testimonials, each video type serves a specific purpose in engaging viewers...
by Rene Carling | May 23, 2023 | Digital Marketing, Marketing, News
In the ever-evolving landscape of digital marketing, it is crucial for businesses to remain vigilant and protect themselves from potential scams and fraudulent activities. Recently, a concerning scam has surfaced, targeting businesses with false invoices under the...
by Courtney Sippy | Feb 6, 2023 | Digital Marketing, Marketing, Social Media
Social media has become an integral part of our daily lives. The rise of platforms like Facebook, Instagram, Twitter, TikTok, and LinkedIn has created an opportunity for small businesses to reach new audiences and connect with customers in a more personal way. We will...
by Christina Close | Jan 5, 2023 | Marketing
We hear it all the time. “I want to grow my business. I need to reach more people.” While it is true that a business increasing its number of customers is the route to growth; the reality is that not everyone is an ideal customer for your business. That’s why...
