by Christina Close | Jan 5, 2023 | Marketing
We hear it all the time. “I want to grow my business. I need to reach more people.” While it is true that a business increasing its number of customers is the route to growth; the reality is that not everyone is an ideal customer for your business. That’s why...
by Rene Carling | Nov 14, 2022 | Digital Marketing, Marketing
It’s that time of year again… 2023 Marketing Planning Time! It’s our favorite time of year because we get to review what worked well and are throwing out so many ideas on how to improve campaigns. We have already started meeting with clients to...
by Christina Close | Jun 10, 2022 | Digital Marketing, Marketing, Media Buying
When a business owner acknowledges that it is time to seek specialized help handling the advertising and marketing aspects of their business, there are several avenues to consider. Some companies seek to hire candidates internally to manage their marketing. This...
by Christina Close | May 16, 2022 | Marketing
When business owners desire to expand sales, they should look no further than their customers. Expanding customer profitability can be done through two avenues: growing new customers and increasing sales among existing customers. While many business owners immediately...
by David Rogers | Apr 8, 2022 | Marketing, Media Buying
This year will be another politically active year for candidates, parties, and special interest groups. What does that mean to the regular advertisers who buy linear television on broadcast and cable TV? It means your marketing campaign may experience significant...
by Christina Close | Sep 20, 2020 | Marketing
Working with a good advertising agency provides you and your business with many benefits. While some shy away from agencies, fearful of cost, a deeper look into what a qualified agency provides demonstrates that hiring an ad agency is the best investment you can make...
