by Christina Close | Jun 25, 2025 | Annual Planning, Digital Marketing, Marketing, Media Buying
When a business owner acknowledges that it is time to seek specialized help handling the advertising and marketing aspects of their business, there are several avenues to consider. Some companies seek to hire candidates internally to manage their marketing. This...
by David Rogers | Mar 11, 2025 | Annual Planning, Marketing, Media Buying, Video Advertising
2025 will be another politically active year for candidates, parties, and special interest groups. What does that mean to non-political advertisers who buy linear television on broadcast and cable TV? It means your marketing campaign may experience significant...
by Christina Close | Jan 16, 2025 | Marketing
What Is AI? Every few years, significant disruptors emerge to reshape media and consumer habits. From the invention of the printing press to radio, television, the internet, streaming, mobile devices, and voice activation, these innovations have transformed how people...
by Rene Carling | Oct 14, 2024 | Annual Planning, Digital Marketing, Marketing
As you gear up to create your 2025 marketing plan, it’s crucial to approach the process with a strategic mindset. By asking the right questions, you can uncover valuable insights and lay a strong foundation for your marketing strategy. In this article,...
by Mitzi Andrews | Sep 8, 2024 | Annual Planning, Marketing, Video Advertising, Video Production
Videos have become an essential tool for small businesses to connect with their audience, showcase their unique offerings, and leave a lasting impression. From educational videos to customer testimonials, each video type serves a specific purpose in engaging viewers...
by Christina Close | Aug 5, 2024 | Marketing
When looking at ways to grow your business, it’s important to look at your current customer base. Expanding customer profitability can be done through two avenues: growing new customers and increasing sales among existing customers. While many business owners...
