Social Media

Take advantage of the power of social media to engage new audiences, present compelling offers, and boost your brand visibility.

Build Brand Visibility

Social Media is an affordable way to promote your brand.

Effectively ENGAGE with your customers

Every growing business needs to harness the power of social media to validate its brand and attract new customers. Your presence on social networks is critical to supporting your overall marketing efforts. Research shows that customers use social networks to test and verify a brand’s claims and reveal the “truth” about a company.

We will work with you on all of the details of social media account creation, training, content development, and follower building. We can also take on the daily management of your social media presence to ensure that your presence is current, purposeful, and well-mentioned.

Social Media Content can be broken down into 2 categories:

  • Social Media Management (Organic)
  • Social Media Advertising (Paid)

Social Media Management

Our Social Media Management campaigns include customized social media posts throughout the month to inform fans of your services, but also to engage with them. We handle everything, from copy to creating interesting graphics to accompany your posts.

In addition to content creation, we will monitor comments, messages, and reviews and respond accordingly.

30 Days of Social Media Content

Get Business-Related Social Ideas With Our Free Download

    Social Media Advertising

    With organic reach being increasingly difficult, it’s important for brands to invest in social media advertising to reach customers in a timely manner. Ads are targeted based on multiple factors, including but not limited to demographics, geography, and behaviors. 

    Depending on the goal of your campaign, we may suggest a mix of ads. The 3 main types of social media ads can be found below: 

    Page Likes

    get more likes on your Facebook to increase your organic reach

    Static Ads

    promote a product or service. This clicks through to a URL you choose, just make sure it is relevant to the content

    Video Ads

    run a video ad to your selected audience. Clicks through to a URL you choose.

    SOCIAL MEDIA VIDEO ADS / VIEW ALL WORK

    Client Showcase: Home Improvement

    Facebook Conversion Rate

    35

    higher than average traffic to the website

    Client Showcase - Home Improvement

    What Our Clients Have To Say

    Social Media Frequently Asked Questions

    Which social media platforms should my business be utilizing?

    Regardless of the industry, there is no question that your business should be on social media. You first need to establish who your target audience is to ensure that you are reaching them on the right social media platform(s). The type of product or service that you are offering can also influence where it makes the most sense to promote your business. (source)

    Overall, what is the most popular social media platform?

    Facebook is still the top social media network in the U.S. It was the first social network to surpass one billion registered accounts and currently sits at 2.85 billion active users. The company currently also owns four of the biggest social media platforms: Facebook, WhatsApp, Facebook Messenger and Instagram. (source)

    What is organic social media advertising?

    Organic social media is simply any social media activity without a paid promotion. It is the use of free social media tools to build and engage with an online following. However, while it is free, it takes a lot of time and experience to develop a successful organic social media strategy. (source)

    Why is it important to have an organic social media strategy?

    An organic social media strategy nurtures your relationship with your existing customers. It also helps establish and grow your brand awareness which leads to converting new customers by showing them what sets your business apart. (source)

    How often should my business post on social media?

    At a minimum, you should post to each active social media platform two to three times per week. There is no one size fits all, but it is key that you consistently post quality content. Monitoring when your audience is online will help determine when you should post. (source)

    What is a common mistake that my business should avoid?

    Steer clear of having multiple profiles on each social media platform and not interacting at all with your audience. Such actions can cause brand confusion, while others will result in your audience unfollowing your business. Again, it is key to focus on what platforms make the most sense for your industry and audience, then establish a marketing strategy for each. (source)

    How effective is video on social media?

    Your business' social media strategy should absolutely include video since it is a very powerful sales tool. Video content typically performs best with most social media algorithms. It captures a viewer's attention longer than a static image. Consumers expect brands to deliver engaging, entertaining content on social media, and video is one of the most effective ways to do so. (source)

    What is paid social media advertising?

    Paid social media refers to sponsored advertisements displayed to social media users based on their profiles. The cost is dependent on what the ad is optimized for, such as CPC. (source)

    Why is paid social media advertising worth the investment?

    Social media ads are becoming a staple in marketing strategies across small and large businesses. Ultimately, paid social media helps with targeting audiences and driving sales just as organic social media does. The advantage of paying for this type of value is the speed to market, campaign sustainability and message frequency. (source)

    How much should I be spending on social media advertising?

    It's difficult to put an exact number on what your social media marketing budget should be, but there are some limitations with certain platforms, such as a minimum daily spend. Of course, a higher spend usually leads to greater results, but a little can go a long way with social media. (source)

    How can I increase my social media followers?

    When your business' social media platforms are properly managed, you will see growth through targeted ads, shareable content with eye-catching creative and best practices being applied for each network. (source)

    Can I delete negative comments or reviews on social media?

    You have the ability to delete or hide most unwanted social media comments, but reviews are difficult to remove. If you receive negative feedback, we believe it is best to respond with a solution, such as asking the reviewer to contact you directly to resolve the situation. This shows the public that your business is proactive and values customer satisfaction. (source)

    Our Latest Blogs About Social Media

    February 4, 2018

    What Is Canva & How To Use It

    Ever wanted to design a Facebook Cover Photo, but didn't know how to make it look modern and sleek? Or maybe you wanted to create a flyer but Microsoft Word…
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    June 22, 2017

    Every Business Should Invest in Facebook Ads

    Determining how, where and when to advertise your business online can be a daunting task, but fear not! We are here to meet all your internet marketing needs, including the…
    social media - are you doing it wrong?
    July 16, 2014

    Social Media: Are You Doing It Wrong?

    Contrary to what you may think, social media is not an advertising medium meant to broadcast the sales message of your business. (more…)