Take advantage of the power of social media to engage new audiences, present compelling offers, and boost your brand visibility.
Effectively ENGAGE with your customers
Every growing business needs to harness the power of social media to validate its brand and attract new customers. Your presence on social networks is critical to supporting your overall marketing efforts. Research shows that customers use social networks to test and verify a brand’s claims and reveal the “truth” about a company.
We will work with you on all of the details of social media account creation, training, content development, and follower building. We can also take on the daily management of your social media presence to ensure that your presence is current, purposeful, and well-mentioned.
Social Media Content can be broken down into 2 categories:
- Social Media Management (Organic)
- Social Media Advertising (Paid)
Social Media Management
Our Social Media Management campaigns include customized social media posts throughout the month to inform fans of your services, but also to engage with them. We handle everything, from copy to creating interesting graphics to accompany your posts.
In addition to content creation, we will monitor comments, messages, and reviews and respond accordingly.
30 Days of Social Media Content
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Social Media Advertising
With organic reach being increasingly difficult, it’s important for brands to invest in social media advertising to reach customers in a timely manner. Ads are targeted based on multiple factors, including but not limited to demographics, geography, and behaviors.
Depending on the goal of your campaign, we may suggest a mix of ads. The 3 main types of social media ads can be found below:
get more likes on your Facebook to increase your organic reach
promote a product or service. This clicks through to a URL you choose, just make sure it is relevant to the content
run a video ad to your selected audience. Clicks through to a URL you choose.
Client Showcase: Home Improvement
Facebook Conversion Rate
higher than average traffic to the website
What Our Clients Have To Say
Look no further if you want to find the right agency to understand your brand and your message! The team at Rogers Advertising are professional, fun, and true leaders in advertising. Their love of community and philanthropy gave us the opportunity to work with them, and the short film they developed for our fundraising efforts captures the true essence of our mission in a way that will inspire so many!
Courtney at The Rogers Agency has managed Portsmouth Christian School’s social network presence for several years now and we have experienced exceptional results. Their video team also produced a couple of videos for us that were very professional and effective. We would recommend The Rogers Agency for any business looking for professional and effective advertising and marketing services.
One of the best business decisions we made over the past 12 months was to work with Rogers Advertising. Their insights on Search Engine Optimization, website development, and video production have made a difference in how we approach our patient outreach. Thank you to David and his team of professionals for helping us stay ahead of the curve.
Social Media Frequently Asked Questions
Regardless of the industry, there is no question that your business should be on social media. You first need to establish who your target audience is to ensure that you are reaching them on the right social media platform(s). The type of product or service that you are offering can also influence where it makes the most sense to promote your business. (source)
Facebook is still the top social media network in the U.S. It was the first social network to surpass one billion registered accounts and currently sits at 2.85 billion active users. The company currently also owns four of the biggest social media platforms: Facebook, WhatsApp, Facebook Messenger and Instagram. (source)
Organic social media is simply any social media activity without a paid promotion. It is the use of free social media tools to build and engage with an online following. However, while it is free, it takes a lot of time and experience to develop a successful organic social media strategy. (source)