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Blogs to help you with your 2024 Marketing Plan…
6 Essential Videos for Small Businesses
Videos have become an essential tool for small businesses to connect with their audience, showcase their unique offerings, and leave a lasting impression. From educational videos to customer testimonials, each video type serves a specific purpose in engaging viewers...
Why Work With A Full-Service Advertising Agency
When a business owner acknowledges that it is time to seek specialized help handling the advertising and marketing aspects of their business, there are several avenues to consider. Some companies seek to hire candidates internally to manage their marketing. This...
Media Buying When Political Advertising Is Heavy
This year will be another politically active year for candidates, parties, and special interest groups. What does that mean to the regular advertisers who buy linear television on broadcast and cable TV? It means your marketing campaign may experience significant...
8 Benefits From Hiring An Ad Agency
Working with a good advertising agency provides you and your business with many benefits. While some shy away from agencies, fearful of cost, a deeper look into what a qualified agency provides demonstrates that hiring an ad agency is the best investment you can make...
Why I LOVE Negative Reviews
I know what you're thinking – why on earth would anyone love negative reviews? Well, hear me out. While positive reviews often steal the spotlight, there's a hidden treasure trove of learning opportunities lurking within those less-than-glowing responses for...
6 Essential Videos for Small Businesses
Videos have become an essential tool for small businesses to connect with their audience, showcase their unique offerings, and leave a lasting impression. From educational videos to customer testimonials, each video type serves a specific purpose in engaging viewers...
Do’s and Don’ts of Responding to Negative Reviews
In the digital age, online reviews have become a powerful force shaping the reputation and success of businesses. When faced with negative feedback, how a business responds publicly can make a significant impact on its brand perception. We will explore the do's and...
How to Respond to Negative Reviews
Knowing how to respond to negative reviews is not only crucial for businesses in today's digital landscape but especially vital for small businesses where reviews are hard to come by and can significantly impact growth. Negative review responses have the power to...
Scam Alert: Blue Rocket SEO Invoice
In the ever-evolving landscape of digital marketing, it is crucial for businesses to remain vigilant and protect themselves from potential scams and fraudulent activities. Recently, a concerning scam has surfaced, targeting businesses with false invoices under the...
Social Media for Small Businesses
Social media has become an integral part of our daily lives. The rise of platforms like Facebook, Instagram, Twitter, TikTok, and LinkedIn has created an opportunity for small businesses to reach new audiences and connect with customers in a more personal way. We will...
Defining Your Target Audience
We hear it all the time. “I want to grow my business. I need to reach more people.”While it is true that a business increasing its number of customers is the route to growth; the reality is that not everyone is an ideal customer for your business. That's why it's...
8 Questions To Ask Before Making Your 2023 Marketing Plan
It's that time of year again... 2023 Marketing Planning Time! It's our favorite time of year because we get to review what worked well and are throwing out so many ideas on how to improve campaigns.We have already started meeting with clients to blueprint their 2023...
Why Work With A Full-Service Advertising Agency
When a business owner acknowledges that it is time to seek specialized help handling the advertising and marketing aspects of their business, there are several avenues to consider. Some companies seek to hire candidates internally to manage their marketing. This...