knowledge to power your business

Who Am I – Defining Your Business’s U.S.P.

Who Am I – Defining Your Business’s U.S.P.

Philosophers have been trying to help people answer the question of “Who Am I” for centuries.  While answering this deeply personal question may seem impossible, answering this question for your business is absolutely attainable – and critical to marketing and growing...

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Purposeful & Affordable Call Tracking

Purposeful & Affordable Call Tracking

Call tracking numbers are extremely beneficial to your business. Between determining what campaigns are producing quality leads and how your calls are being answered by your staff, the use of call tracking can improve your sales significantly.[lwptoc numeration="none"...

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30 Days of Social Media Content

30 Days of Social Media Content

We know that thinking of different social media content ideas can be challenging, especially when you're trying to keep things unique. How do we know this? We do it every day for our clients. When it comes to varying content, we find businesses run into these 3 common...

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5 Common SEM Mistakes You’re Making Right Now

5 Common SEM Mistakes You’re Making Right Now

When it comes to Search Engine Marketing (SEM) campaigns, there are a plethora of costly SEM mistakes you can come across. Because SEM campaigns are paid for on a cost-per-click basis, these mistakes can be extremely costly. The great part is that most of these are...

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Media Buying When Political Advertising Is Heavy

Media Buying When Political Advertising Is Heavy

2024 will be another politically active year for candidates, parties, and special interest groups.  What does that mean to the regular advertisers who buy linear television on broadcast and cable TV?  It means your marketing campaign may experience significant...

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