knowledge to power your business

Purposeful & Affordable Call Tracking

Purposeful & Affordable Call Tracking

Call tracking numbers are extremely beneficial to your business. Between determining what campaigns are producing quality leads and how your calls are being answered by your staff, the use of call tracking can improve your sales significantly.[lwptoc numeration="none"...

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30 Days of Social Media Content

30 Days of Social Media Content

We know that thinking of different social media content ideas can be challenging, especially when you're trying to keep things unique. How do we know this? We do it every day for our clients. When it comes to varying content, we find businesses run into these 3 common...

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5 Common SEM Mistakes You’re Making Right Now

5 Common SEM Mistakes You’re Making Right Now

When it comes to Search Engine Marketing (SEM) campaigns, there are a plethora of costly SEM mistakes you can come across. Because SEM campaigns are paid for on a cost-per-click basis, these mistakes can be extremely costly. The great part is that most of these are...

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Media Buying When Political Advertising Is Heavy

Media Buying When Political Advertising Is Heavy

2024 will be another politically active year for candidates, parties, and special interest groups.  What does that mean to the regular advertisers who buy linear television on broadcast and cable TV?  It means your marketing campaign may experience significant...

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Why I LOVE Negative Reviews

Why I LOVE Negative Reviews

I know what you're thinking – why on earth would anyone love negative reviews? Well, hear me out. While positive reviews often steal the spotlight, there's a hidden treasure trove of learning opportunities lurking within those less-than-glowing responses for...

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6 Essential Videos for Small Businesses

6 Essential Videos for Small Businesses

Videos have become an essential tool for small businesses to connect with their audience, showcase their unique offerings, and leave a lasting impression. From educational videos to customer testimonials, each video type serves a specific purpose in engaging viewers...

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How to Respond to Negative Reviews

How to Respond to Negative Reviews

Knowing how to respond to negative reviews is not only crucial for businesses in today's digital landscape but especially vital for small businesses where reviews are hard to come by and can significantly impact growth. Negative review responses have the power to...

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