knowledge to power your business

Defining Your Target Audience

Defining Your Target Audience

We hear it all the time. “I want to grow my business. I need to reach more people.”While it is true that a business increasing its number of customers is the route to growth; the reality is that not everyone is an ideal customer for your business. That's why it's...

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Why Work With A Full-Service Advertising Agency

Why Work With A Full-Service Advertising Agency

When a business owner acknowledges that it is time to seek specialized help handling the advertising and marketing aspects of their business, there are several avenues to consider. Some companies seek to hire candidates internally to manage their marketing. This...

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Grow Your Business Through Your Customers

Grow Your Business Through Your Customers

When business owners desire to expand sales, they should look no further than their customers. Expanding customer profitability can be done through two avenues: growing new customers and increasing sales among existing customers. While many business owners immediately...

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Media Buying When Political Advertising Is Heavy

Media Buying When Political Advertising Is Heavy

This year will be another politically active year for candidates, parties, and special interest groups.  What does that mean to the regular advertisers who buy linear television on broadcast and cable TV?  It means your marketing campaign may experience significant...

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Why Every Small Business Should Use Facebook Ads

Why Every Small Business Should Use Facebook Ads

Determining how, where and when to advertise your small business online can be a daunting task, but fear not! We are here to meet all your internet marketing needs, including the force influencing modern-day society: social media. You probably tend to check your...

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5 Common SEM Mistakes You’re Making Right Now

5 Common SEM Mistakes You’re Making Right Now

When it comes to Search Engine Marketing (SEM) campaigns, there are a plethora of costly SEM mistakes you can come across. Because SEM campaigns are paid for on a cost-per-click basis, these mistakes can be extremely costly. The great part is that most of these are...

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30 Days of Social Media Content

30 Days of Social Media Content

We know that thinking of different social media content ideas can be challenging, especially when you're trying to keep things unique. How do we know this? We do it every day for our clients. When it comes to varying content, we find businesses run into these 3 common...

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