knowledge to power your business
Social Media for Small Businesses
Social media has become an integral part of our daily lives. The rise of platforms like Facebook, Instagram, Twitter, TikTok, and LinkedIn has created an opportunity for small businesses to reach new audiences and connect with customers in a more personal way. We will...
Defining Your Target Audience
We hear it all the time. “I want to grow my business. I need to reach more people.”While it is true that a business increasing its number of customers is the route to growth; the reality is that not everyone is an ideal customer for your business. That's why it's...
8 Questions To Ask Before Making Your 2023 Marketing Plan
It's that time of year again... 2023 Marketing Planning Time! It's our favorite time of year because we get to review what worked well and are throwing out so many ideas on how to improve campaigns.We have already started meeting with clients to blueprint their 2023...
Why Work With A Full-Service Advertising Agency
When a business owner acknowledges that it is time to seek specialized help handling the advertising and marketing aspects of their business, there are several avenues to consider. Some companies seek to hire candidates internally to manage their marketing. This...
Grow Your Business Through Your Customers
When business owners desire to expand sales, they should look no further than their customers. Expanding customer profitability can be done through two avenues: growing new customers and increasing sales among existing customers. While many business owners immediately...
Media Buying When Political Advertising Is Heavy
This year will be another politically active year for candidates, parties, and special interest groups. What does that mean to the regular advertisers who buy linear television on broadcast and cable TV? It means your marketing campaign may experience significant...
Rogers Advertising Named To List Of 2022 Best Advertising Agencies
Rogers Advertising (formerly The Rogers Agency) has been named to the list of best advertising agencies in Norfolk, Virginia by Expertise.com. After evaluating nearly 50 local advertising firms, only 15 agencies made the list. Our inclusion in the list stands as a...
Why Every Small Business Should Use Facebook Ads
Determining how, where and when to advertise your small business online can be a daunting task, but fear not! We are here to meet all your internet marketing needs, including the force influencing modern-day society: social media. You probably tend to check your...
5 Common SEM Mistakes You’re Making Right Now
When it comes to Search Engine Marketing (SEM) campaigns, there are a plethora of costly SEM mistakes you can come across. Because SEM campaigns are paid for on a cost-per-click basis, these mistakes can be extremely costly. The great part is that most of these are...